Debrief

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 This study is a 35-day experimental investigation designed to understand how informational nudges help in improving continuous improvement in farms. For this purpose, I have created several nudges that appeared on your Utpan mobile application on a daily basis. The aim is to gauge continuous improvement on the farms, as a result of these nudges.
 

For this study, it was important to withhold some information about some aspects of the study. Now that your participation is completed, I will describe the information I will withhold.

• During the study, I will access the number of improvements made on the farm as updated on the mobile application, alongside your farm number.
• After the 35-day cycle, I will access the actual production output in terms of quality, quantity and cost.  

Unfortunately, before your participation, I could not provide you with all of these details to properly test my hypothesis. This ensures that your reactions in this study were spontaneous and not influenced by prior knowledge about the purpose of the study. If I had told you the actual purposes of our study, your ability to conduct continuous improvement could have been affected. I regret the deception, but I hope you understand why.
 

Your participation and responses are crucial to the success of this study. All data collected will be used solely for research purposes and will remain confidential.
If you have any questions, you can contact me via the Utpan mobile application.

Thank you for your time and contribution to this research.

For any further questions, contact us on the Utpan app or email to utpan@utpan.info.

Harshwardhan Joshi

Khadkeshwara Farms and Foods Pvt Ltd.